Some proceeds will go to yuletide charity.
Groupon will offer $1 lunches tomorrow in 25 markets via its GrouponNow app. While the move is clearly designed to get more consumers using the deals service on their smart phones, there's also holidays goodwill marketing in play.
"In partnership with [hunger relief nonprofit] Feeding America," a Groupon spokesperson said via an email, "a portion of the proceeds from $1 Lunch Day will help provide half-a-million meals to families in need this holiday season."
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
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