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Groupon Deals $1 Lunches in 25 Cities

  |  November 17, 2011   |  Comments

Some proceeds will go to yuletide charity.

Groupon will offer $1 lunches tomorrow in 25 markets via its GrouponNow app. While the move is clearly designed to get more consumers using the deals service on their smart phones, there's also holidays goodwill marketing in play.

"In partnership with [hunger relief nonprofit] Feeding America," a Groupon spokesperson said via an email, "a portion of the proceeds from $1 Lunch Day will help provide half-a-million meals to families in need this holiday season."

In May, Groupon tested the same offer in its hometown of Chicago. But competitor LivingSocial apparently thought of the idea first, running $1 lunch deals in Washington, DC during April.

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ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

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