Home  › Social › Social Media

Facebook Ticker to Carry Sponsored Stories

  |  November 18, 2011   |  Comments

Social context ads get more reach.

Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker - a lightweight newsfeed seen on the upper right-hand part of Facebook.com - was launched in August, the social context ads had been running only via the app ticker for Facebook games.

In a mid-afternoon email today, Annie Ta, Facebook spokesperson, said, "Starting on Monday, we are continuing to slowly roll out Sponsored Stories in [the] ticker across Facebook. Sponsored Stories help people see more relevant marketing on Facebook and they can be twice as engaging as ads on Facebook."

The Palo Alto, CA-based digital giant launched Sponsored Stories during January, and the ad units have become an important focus of Facebook's pitch to agencies, brands, and political marketers.

Tags:

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...