Facebook Ticker to Carry Sponsored Stories

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Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker - a lightweight newsfeed seen on the upper right-hand part of Facebook.com - was launched in August, the social context ads had been running only via the app ticker for Facebook games.

In a mid-afternoon email today, Annie Ta, Facebook spokesperson, said, "Starting on Monday, we are continuing to slowly roll out Sponsored Stories in [the] ticker across Facebook. Sponsored Stories help people see more relevant marketing on Facebook and they can be twice as engaging as ads on Facebook."

The Palo Alto, CA-based digital giant launched Sponsored Stories during January, and the ad units have become an important focus of Facebook's pitch to agencies, brands, and political marketers.