Facebook will increase the distribution for Sponsored Stories by allowing them to run in the ticker across the site, ClickZ News has learned. Since the ticker - a lightweight newsfeed seen on the upper right-hand part of Facebook.com - was launched in August, the social context ads had been running only via the app ticker for Facebook games.
In a mid-afternoon email today, Annie Ta, Facebook spokesperson, said, "Starting on Monday, we are continuing to slowly roll out Sponsored Stories in [the] ticker across Facebook. Sponsored Stories help people see more relevant marketing on Facebook and they can be twice as engaging as ads on Facebook."
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
December 12, 2013
1:00pm ET / 10:00am PT