Verizon, Office Max, and FTD partner for holiday deals campaign.
LivingSocial is running Black Friday and Cyber Monday deals from brands such as Verizon, Office Max, Skechers, The New York Times, FTD, and Wine.com. The daily deals company will pitch nine offers on Friday that will be live throughout the weekend, while 15 more discounts will be available on Monday.
Retailers involved with the promotions are offering 50 percent discounts with the exception of FTD, which is running a $15-for-$35 voucher (57 percent off). Subscriptions-based offers by New York Times, Hearst Magazines, and ShopRunner each hover around 60 percent discounts.
If comScore data from 2010 is any indication, LivingSocial may experience a sizable Cyber Monday haul. Online sales broke the $1 billion mark last year for the first time ever, the research firm said.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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