Verizon, Office Max, and FTD partner for holiday deals campaign.
LivingSocial is running Black Friday and Cyber Monday deals from brands such as Verizon, Office Max, Skechers, The New York Times, FTD, and Wine.com. The daily deals company will pitch nine offers on Friday that will be live throughout the weekend, while 15 more discounts will be available on Monday.
Retailers involved with the promotions are offering 50 percent discounts with the exception of FTD, which is running a $15-for-$35 voucher (57 percent off). Subscriptions-based offers by New York Times, Hearst Magazines, and ShopRunner each hover around 60 percent discounts.
If comScore data from 2010 is any indication, LivingSocial may experience a sizable Cyber Monday haul. Online sales broke the $1 billion mark last year for the first time ever, the research firm said.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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