Big box retailer will target music listeners by genre.
Walmart will run Internet radio ads on Black Friday and up until Saturday evening, encouraging listeners to visit stores for holiday shopping. According to TargetSpot, the ad network working with the big box retailer, Walmart will zero in on consumers listening to mainstream genres in the vein of country western and classic rock.
"They are hoping to reach a pretty broad but defined base, aged 18 to 49," Eyal Goldwerger, TargetSpot CEO, told ClickZ News. "The music genres being targeted are ubiquitous to what people in that age group listen to."
The :30 audio ads will appear across TargetSpot's network of 4,000 partner online destinations, including AOL Radio, Yahoo Music, Slacker, and numerous radio station websites.
Developed by agency MediaVest, the audio features ad copy highlighting how kids can get free photos with Santa Claus at participating Walmarts on Saturday from 10 a.m. to 2 p.m. Supporting the spots will be 300x250-pixel banner ads.
Walmart employed Internet radio ads during Black Friday 2010 that focused on electronics, Goldwerger said. Since then, he said, the companies have developed an ongoing relationship.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET