Home  › Media › Media Buying

Walmart's Internet Radio Ads Tuned to Black Friday

  |  November 22, 2011   |  Comments

Big box retailer will target music listeners by genre.

Walmart will run Internet radio ads on Black Friday and up until Saturday evening, encouraging listeners to visit stores for holiday shopping. According to TargetSpot, the ad network working with the big box retailer, Walmart will zero in on consumers listening to mainstream genres in the vein of country western and classic rock.

"They are hoping to reach a pretty broad but defined base, aged 18 to 49," Eyal Goldwerger, TargetSpot CEO, told ClickZ News. "The music genres being targeted are ubiquitous to what people in that age group listen to."

The :30 audio ads will appear across TargetSpot's network of 4,000 partner online destinations, including AOL Radio, Yahoo Music, Slacker, and numerous radio station websites.

Developed by agency MediaVest, the audio features ad copy highlighting how kids can get free photos with Santa Claus at participating Walmarts on Saturday from 10 a.m. to 2 p.m. Supporting the spots will be 300x250-pixel banner ads.

Walmart employed Internet radio ads during Black Friday 2010 that focused on electronics, Goldwerger said. Since then, he said, the companies have developed an ongoing relationship.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...