Home  › Social › Social Media
geiger-gleeson-square

Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson

  |  November 28, 2011   |  Comments

The Twitter lives of two digital execs.


twitter-geiger-gleesonLong-time rivals Wieden + Kennedy and Goodby, Silverstein & Partners are creative powerhouses with solid digital cred. Both have the talent base and industry awards to prove it.

So how creative are their top digital executives -- Mike Geiger at Goodby and Renny Gleeson at Wieden -- when it comes to the world outside their office doors? On Twitter, for example.

Both tweet regularly, about 7 to 12 times a week, but similarities stop there: Geiger, GSP’s chief digital officer, mostly uses Twitter as a formal broadcast medium, passing along links on a range of topics with scant personal input. Gleeson, W+K's global director of interactive strategy, is more casual. He often addresses followers directly and is quick to insert his viewpoint.

tweet1gleeson

tweet2geiger

Here's the way they stack up:

Geiger has more followers (4,704) than Gleeson (2,645) but only about a quarter as many total tweets. When it comes to lists following each of them, Geiger is on 347 Twitter lists, while Gleeson lags, being included on "only" 193 lists.

How about listening? Renny is way ahead, following 805 people, compared to the 273 that Geiger follows.

To get flavor of their Twitter personalities, we compiled a sample of posts from Nov. 7-Nov. 20.

First Geiger:

tweet5geiger

tweet6geiger

tweet4geiger

tweet3geiger

Next up Gleeson, who tapped Twitter for his work with W+K-backed Portland Incubator Experiment, PIE.

 

tweet10gleeson

tweet8gleeson

tweet9gleeson

tweet7gleeson

Finally, both execs link their Twitter account to their blogs. Here again they differ. At presstime, the latest post on Gleeson's blog was Nov. 2. For Geiger, it was August 26.

 

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Joan Voight is a Contributing Editor to ClickZ. Based in the San Francisco Bay Area, she has covered online and offline media, marketing and advertising since the mid-1990s for several business publications. She spent nine years at Adweek magazine, where she was San Francisco bureau chief, national senior writer and contributing reporter.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...