Home  › Social › Social Media

Twitter Rivalry: Goodby's Geiger vs. Wieden's Gleeson

  |  November 28, 2011   |  Comments

The Twitter lives of two digital execs.

twitter-geiger-gleesonLong-time rivals Wieden + Kennedy and Goodby, Silverstein & Partners are creative powerhouses with solid digital cred. Both have the talent base and industry awards to prove it.

So how creative are their top digital executives -- Mike Geiger at Goodby and Renny Gleeson at Wieden -- when it comes to the world outside their office doors? On Twitter, for example.

Both tweet regularly, about 7 to 12 times a week, but similarities stop there: Geiger, GSP’s chief digital officer, mostly uses Twitter as a formal broadcast medium, passing along links on a range of topics with scant personal input. Gleeson, W+K's global director of interactive strategy, is more casual. He often addresses followers directly and is quick to insert his viewpoint.



Here's the way they stack up:

Geiger has more followers (4,704) than Gleeson (2,645) but only about a quarter as many total tweets. When it comes to lists following each of them, Geiger is on 347 Twitter lists, while Gleeson lags, being included on "only" 193 lists.

How about listening? Renny is way ahead, following 805 people, compared to the 273 that Geiger follows.

To get flavor of their Twitter personalities, we compiled a sample of posts from Nov. 7-Nov. 20.

First Geiger:





Next up Gleeson, who tapped Twitter for his work with W+K-backed Portland Incubator Experiment, PIE.






Finally, both execs link their Twitter account to their blogs. Here again they differ. At presstime, the latest post on Gleeson's blog was Nov. 2. For Geiger, it was August 26.



Joan Voight is a Contributing Editor to ClickZ. Based in the San Francisco Bay Area, she has covered online and offline media, marketing and advertising since the mid-1990s for several business publications. She spent nine years at Adweek magazine, where she was San Francisco bureau chief, national senior writer and contributing reporter.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...