Takes reins at publishing house in January.
Laura Lang has been named Time Inc. CEO after serving the same position for ad agency Digitas during the last four years. She'll start with the New York-based publishing giant at the beginning of January, a Time Inc. spokesperson told ClickZ News. Lang replaces Jack Griffin, who was fired by Time Warner CEO Jeff Bewkes back in February after only a six-month run.
Pundits have quickly jumped on the Lang hire - has the venerable Time ever laterally poached a CEO from the advertising world, much less a digital agency? - as a bold suggestion that the publisher wants an aggressive new media strategy. Bewkes' prepared comments did little to dilute their analysis.
"Laura's leadership experience, brand management expertise, understanding of digital and marketing, and strong relationships with the creative and advertising communities are a great fit for Time Inc." he said. "She is the right person to lead the company as it aggressively evolves its businesses during a time of great change and opportunity in publishing."
Lang added in the press release, "Time Warner's commitment to lead the digital transformation of all its businesses, will lead to great opportunities to deepen our connections with consumers."
The new Time exec wasn't available for interviews.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT