Takes reins at publishing house in January.
Laura Lang has been named Time Inc. CEO after serving the same position for ad agency Digitas during the last four years. She'll start with the New York-based publishing giant at the beginning of January, a Time Inc. spokesperson told ClickZ News. Lang replaces Jack Griffin, who was fired by Time Warner CEO Jeff Bewkes back in February after only a six-month run.
Pundits have quickly jumped on the Lang hire - has the venerable Time ever laterally poached a CEO from the advertising world, much less a digital agency? - as a bold suggestion that the publisher wants an aggressive new media strategy. Bewkes' prepared comments did little to dilute their analysis.
"Laura's leadership experience, brand management expertise, understanding of digital and marketing, and strong relationships with the creative and advertising communities are a great fit for Time Inc." he said. "She is the right person to lead the company as it aggressively evolves its businesses during a time of great change and opportunity in publishing."
Lang added in the press release, "Time Warner's commitment to lead the digital transformation of all its businesses, will lead to great opportunities to deepen our connections with consumers."
The new Time exec wasn't available for interviews.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT