Home  › Media › Media Buying
llang

Time Inc. Hires Digitas' Lang as CEO, Pointing to Digital Evolution

  |  November 30, 2011   |  Comments

Takes reins at publishing house in January.

llangLaura Lang has been named Time Inc. CEO after serving the same position for ad agency Digitas during the last four years. She'll start with the New York-based publishing giant at the beginning of January, a Time Inc. spokesperson told ClickZ News. Lang replaces Jack Griffin, who was fired by Time Warner CEO Jeff Bewkes back in February after only a six-month run.

Pundits have quickly jumped on the Lang hire - has the venerable Time ever laterally poached a CEO from the advertising world, much less a digital agency? - as a bold suggestion that the publisher wants an aggressive new media strategy. Bewkes' prepared comments did little to dilute their analysis.

"Laura's leadership experience, brand management expertise, understanding of digital and marketing, and strong relationships with the creative and advertising communities are a great fit for Time Inc." he said. "She is the right person to lead the company as it aggressively evolves its businesses during a time of great change and opportunity in publishing."

Lang added in the press release, "Time Warner's commitment to lead the digital transformation of all its businesses, will lead to great opportunities to deepen our connections with consumers."

The new Time exec wasn't available for interviews.

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • SEM & Product Listing Ads (PLA) Manager
      SEM & Product Listing Ads (PLA) Manager (Zappos.com) - Las VegasZappos IP, Inc. is looking for a SEM & Product Listing Ads (PLA) Manager! Why...
    • Senior Product Listing Ads (PLA) Coordinator
      Senior Product Listing Ads (PLA) Coordinator (Zappos.com) - Las VegasZappos IP, Inc. is looking for a Senior Product Listing Ads (PLA) Coordinator...
    • Sales Planner
      Sales Planner (Verve) - Los AngelesJob Information:   Planners at Verve are responsible for supporting all of the ad sales team’s pre...