Home  › Social › Social Media
facebook-places

Geo-Social Usage Up 3X, But Still Not at Scale

  |  December 6, 2011   |  Comments

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest.

Forrester Research today said 6 percent of U.S. web viewers currently use a location-based app, up from 2 percent a year ago. The report came one day after Foursquare stated it's crossed the 15-million-user threshold, which coincidentally - like the Forrester stat - represents a 3X growth year over year.

Indeed, while progress in the space is evident, geo-social platforms have plenty of work to do before they achieve scale.

At the same time, says Forrester, word about the platforms is spreading in the U.S. In 2010, only 16 percent of online adults were familiar with names like Foursquare, Loopt, Scvngr, Gowalla, etc. That same data-point is up to 30 percent for 2011, according to Forrester.

Despite such modest consumer activity, major players like Facebook and Google don't appear to be shying away from the geo-social space. On Monday, Facebook purchased Gowalla and plans to utilize the latter brand's app-based technology expertise while shutting down the service. And TechCrunch reported today that Google+ mobile app may soon include check-ins where merchants can offer deals - much like what Foursquare has been offering for well over a year.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...