Another means of content distribution for celebrities, reporters, and other high profile individuals.
Facebook's preparing to let publisher sites install a Subscribe button allowing users to follow reporters, celebrities, politicians, athletes, and other high profile individuals they may not know.
The function was first unveiled in September. In a manner similar to Twitter, it lets users view a public figure's Facebook updates and learn more by clicking on links in the post. Its extension to publisher sites via a button echoes Twitter's own Follow button for website owners.
The button generally does not apply to brands, which will continue to use the "like" button on their sites, but may be useful for marketers that employ high profile executives (such as Richard Branson for Virgin Group's 400 companies) or leverage their spokespeople's social channels.
In an email sent to ClickZ News Wednesday, a Facebook spokersperson said, "We will soon launch the Subscribe plugin, an extension of the Subscribe button, that publishers and other developers can add to their web sites to make it easy for people to connect to reporters and public figures in one click. We have no further details to share at this time."
TechCrunch first reported the development this morning from the Le Web conference in Paris, where Joanna Shields, VP and managing director for Facebook Europe, Middle East and Africa, made the announcement.
Zachary Rodgers contributed.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.