Heineken and Facebook Pen Marketing Deal

  |  December 7, 2011 

heineken-and-fbHeineken's the latest big brand to partner with Facebook, following in the footsteps of another purveyor of booze, Diageo, as well as American Express. While Diageo's deal with Facebook was worth millions of dollars, neither terms nor characterizations of the Heineken agreement were disclosed.

Netherlands-based Heineken will get special access to Facebook's marketing solutions. The digital giant will also consult the beer company, according to a statement today, supplying "deep expertise in building long-term relationships between brands and their audiences."

Heineken's Facebook page has 4.6 million fans, while sister brands Kingfisher (2.6 million) and Dos Equis (1.9 million) also have considerable followings.

The partnership is the latest example of Facebook's courtship of brands and agencies, a strategy that includes a consulting for its own platform.


Attend SES New York March 19-23 to learn the latest in social media marketing, integrated marketing, SEO, PPC, and more.

COMMENTSCommenting policy

ABOUT THE AUTHOR

Christopher

Christopher Heine is a staff writer for ClickZ News, covering social media, sports/entertainment marketing, retail, CPGs, and e-mail. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist. You can follow him via Chris_Heine on Twitter.

SES London
SES London

February 20-24, 2012

SES New York
SES New York

March 19-23, 2012

SES Shanghai
SES Shanghai

April 16-18, 2012

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

WEBINARSwebcast

Content Syndication and SEO - Get More Lift

February 23, 2012

1:00pm EST / 10:00am PST

Content Creation: Plan It, Spec It, Get It Written!

March 6, 2012

1:00pm EST / 1:00am PST

WHITE PAPERS whitepaper

CLICKZ TOPICS

 

0