Home  › Social › Social Media
heineken-and-fb

Heineken and Facebook Pen Marketing Deal

  |  December 7, 2011   |  Comments

As with previous partnerships, Facebook will consult with the brewing giant on how to leverage its platform.

heineken-and-fbHeineken's the latest big brand to partner with Facebook, following in the footsteps of another purveyor of booze, Diageo, as well as American Express. While Diageo's deal with Facebook was worth millions of dollars, neither terms nor characterizations of the Heineken agreement were disclosed.

Netherlands-based Heineken will get special access to Facebook's marketing solutions. The digital giant will also consult the beer company, according to a statement today, supplying "deep expertise in building long-term relationships between brands and their audiences."

Heineken's Facebook page has 4.6 million fans, while sister brands Kingfisher (2.6 million) and Dos Equis (1.9 million) also have considerable followings.

The partnership is the latest example of Facebook's courtship of brands and agencies, a strategy that includes a consulting for its own platform.

Tags:

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs