Heineken's the latest big brand to partner with Facebook, following in the footsteps of another purveyor of booze, Diageo, as well as American Express. While Diageo's deal with Facebook was worth millions of dollars, neither terms nor characterizations of the Heineken agreement were disclosed.
Netherlands-based Heineken will get special access to Facebook's marketing solutions. The digital giant will also consult the beer company, according to a statement today, supplying "deep expertise in building long-term relationships between brands and their audiences."
Heineken's Facebook page has 4.6 million fans, while sister brands Kingfisher (2.6 million) and Dos Equis (1.9 million) also have considerable followings.
The partnership is the latest example of Facebook's courtship of brands and agencies, a strategy that includes a consulting for its own platform.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
September 16-18, 2013
November 4-7, 2013
June 5, 2013
1:00pm ET / 10:00am PT