Marketing implications of the site's overhaul.
Twitter unveiled a new site design today during an event at the site of its future headquarters. In addition to a more robust mobile experience and enhanced profile pages, the revamp includes some key marketing implications:
Many industry observers would say that five-year-old Twitter has typically lagged in developing its paid marketing platform. So today's development could mark a significant turn for the better when it comes to the San Francisco-based tech firm and its prospective advertisers.
Research firm eMarketer estimates global ad revenues at Twitter will grow 210 percent to $139.5 million in 2011, up from $45 million in 2010, which was the company's first full year of selling ads. In 2012, eMarketer estimates, Twitter will earn $260 million in worldwide ad revenue, up 86.3 percent over 2011.
So far, Twitter advertisers have largely focused on building an audience of followers. According to a recent ad sales memo, followers on the site cost between $2.50 and $4 to acquire.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT