Home  › Social › Social Media
twitter-fly

Twitter Unveils Mobile Ads And Better Brand Pages

  |  December 8, 2011   |  Comments

Marketing implications of the site's overhaul.

Twitter unveiled a new site design today during an event at the site of its future headquarters. In addition to a more robust mobile experience and enhanced profile pages, the revamp includes some key marketing implications:  

  • ads running on Twitter's mobile app
  • more robust brand pages
  • Promoted Trend and Promoted Account units will appear on the page's left-hand side instead of the right
  • access to all interactions a user has had with a company's customer service or marketing team via icon-driven features

Many industry observers would say that five-year-old Twitter has typically lagged in developing its paid marketing platform. So today's development could mark a significant turn for the better when it comes to the San Francisco-based tech firm and its prospective advertisers.

Research firm eMarketer estimates global ad revenues at Twitter will grow 210 percent to $139.5 million in 2011, up from $45 million in 2010, which was the company's first full year of selling ads. In 2012, eMarketer estimates, Twitter will earn $260 million in worldwide ad revenue, up 86.3 percent over 2011.

So far, Twitter advertisers have largely focused on building an audience of followers. According to a recent ad sales memo, followers on the site cost between $2.50 and $4 to acquire.

Tags:

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Resources

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...