Flight vouchers sold out within hours today.
Virgin America, which may have tested more emerging digital channels this year than any other airline, is at it again today. Via six-month-old Google Offers, the relatively upscale brand is offering $50 vouchers that let the the buyer to pick up 50 percent off roundtrip flights from San Francisco or Los Angeles to four destinations: Dallas, Seattle, Chicago, and Washington, D.C.
Two-hundred-and-fifty vouchers have been made available for each market, as Google geo-targeted its email send by city this morning. By early afternoon, the allotments for Seattle and Washington D.C. were sold out. The development echoed the airline's Chicago-only Groupon effort in June that quickly sold out.
A Virgin America spokesperson suggested to ClickZ News that the brand would stay extremely focused on digital marketing in 2012.
"We continue to see real promise in these channels…Our flyers live online and these types of offers generate trial," the rep said via email. "We’ve found that once travelers try us, they usually stay with us, and [the channels] fit with our revenue model (to drive last minute or targeted bookings in key markets). We’ve seen a lot of interest and great results when the campaigns are targeted."
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT