Virgin America's Google Offer Caps a Very Digital 2011

  |  December 8, 2011   |  Comments

Flight vouchers sold out within hours today.

Virgin America, which may have tested more emerging digital channels this year than any other airline, is at it again today. Via six-month-old Google Offers, the relatively upscale brand is offering $50 vouchers that let the the buyer to pick up 50 percent off roundtrip flights from San Francisco or Los Angeles to four destinations: Dallas, Seattle, Chicago, and Washington, D.C.

Two-hundred-and-fifty vouchers have been made available for each market, as Google geo-targeted its email send by city this morning. By early afternoon, the allotments for Seattle and Washington D.C. were sold out. The development echoed the airline's Chicago-only Groupon effort in June that quickly sold out.

The San Francisco-based airline has also trialed initiatives with Loopt, Facebook Places, Foursquare, Twitter, and Gilt Groupe during 2011.

A Virgin America spokesperson suggested to ClickZ News that the brand would stay extremely focused on digital marketing in 2012.

"We continue to see real promise in these channels…Our flyers live online and these types of offers generate trial," the rep said via email. "We’ve found that once travelers try us, they usually stay with us, and [the channels] fit with our revenue model (to drive last minute or targeted bookings in key markets). We’ve seen a lot of interest and great results when the campaigns are targeted."

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...