Home  › Social › Social Media

19 Brands Get New Twitter Pages in Time For Holidays

  |  December 8, 2011   |  Comments

Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners.

Nineteen major brands will enjoy upgraded Twitter pages going into the holidays. According to San Francisco-based Twitter, the launch partners include names like Coca Cola, Nike, Dell, American Express, McDonald's, Best Buy, Subway, JetBlue, and Heineken.

Their new Twitter pages - which have heightened rich media capabilities - allow them to continuously maintain a promotional tweet at the top. In the case of Subway, the sandwiches restaurant chain has embedded its "Betrayal" :30 TV spot below the tweet copy.

subwaytwitter

Meanwhile, Best Buy authored the following tweet this afternoon, after Twitter announced the redesign: "We're excited about the epic new version of twitter! Have you checked out our new profile page?"

In an email to ClickZ News this afternoon, Twitter said more companies will get the upgraded pages during 2012. "We will slowly roll out enhanced profile pages to a wider audience of brands in the coming months," a spokesperson wrote.

Twitter unveiled the new site design today during an event at the site of its future headquarters. In addition to the enhanced pages, the revamp includes these key marketing implications:

  • ads running on Twitter's mobile app
  • Promoted Trend and Promoted Account units will appear on the page's left-hand side instead of the right
  • access to all interactions a user has had with a company's customer service or marketing team via icon-driven features

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Sr. Paid Search Manager
      Sr. Paid Search Manager (Bisk Education) - TampaCurrently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a...
    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...