Nineteen major brands will enjoy upgraded Twitter pages going into the holidays. According to San Francisco-based Twitter, the launch partners include names like Coca Cola, Nike, Dell, American Express, McDonald's, Best Buy, Subway, JetBlue, and Heineken.
Their new Twitter pages - which have heightened rich media capabilities - allow them to continuously maintain a promotional tweet at the top. In the case of Subway, the sandwiches restaurant chain has embedded its "Betrayal" :30 TV spot below the tweet copy.
Meanwhile, Best Buy authored the following tweet this afternoon, after Twitter announced the redesign: "We're excited about the epic new version of twitter! Have you checked out our new profile page?"
In an email to ClickZ News this afternoon, Twitter said more companies will get the upgraded pages during 2012. "We will slowly roll out enhanced profile pages to a wider audience of brands in the coming months," a spokesperson wrote.
Twitter unveiled the new site design today during an event at the site of its future headquarters. In addition to the enhanced pages, the revamp includes these key marketing implications:
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014