jim-norton-aol

AOL Names Jim Norton to Head Sales

  |  December 9, 2011   |  Comments

A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships.

jim-norton-aolAOL promoted Jim Norton to lead ad sales for its owned and operated sites, including The Huffington Post, Engadget, MapQuest, and others. The position is a new one, invented to consolidate direct sales activities and free up time for chief revenue officer Ned Brody to develop lucrative products and partnerships.

An ex-Googler who previously led agency sales for the search giant, Norton joined AOL in 2009 as one of four senior sales execs reporting to Brody. He led national accounts in the mid-market, while his three fellow SVPs courted larger national brands in the Eastern, Central, and West regions. Norton also consulted internally with product teams at Patch, AOL Mail, and other divisions to optimize their ad products.

Now the buck stops with Norton. All regions report to him, and he'll hold on to the national business and keep his product duties.

This will free Brody, not traditionally a sales guy, to focus on initiatives such as AOL's huge remnant ad deal with Microsoft and Yahoo. Importantly, the company's ad network, Advertising.com, will continue to report to Don Kennedy, who reports to Brody.

Speaking with ClickZ News, Norton said AOL sees the greatest opportunity in video and mobile. "From a content creation standpoint, we've made a commitment to create more video, which will open up larger opportunities for advertisers," he said.

He is also eager to further expand Project Devil and other high-end ad vehicles that provide larger canvases and more flexibility.

"Project Devil has been a key to success for...expanding premium formats across AOL properties and beyond," he said. "My job is to get as close to 100 percent sell-through rate as possible."

His background also includes stints with Google's agency sales force and Tribune Broadcasting's radio sales force.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...