Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate.
Facebook now controls a thin majority of online sharing, according to data released today by AddThis. The social giant makes up 52.1 percent of all sharing on the web for the year 2011 to date, up from 44 percent last year and 33 percent the year before.
AddThis released the data along with a bevy of other sharing stats. The statistics were gathered through the ClearSpring-owned company's sharing plugin, which is used by more than 11 million sites.
One insight involves Tumblr: Sharing on the service grew by 1,300 percent this year and continues to accelerate. However, AddThis did not disclose the baseline for that growth. Still, Tumblr's growth rate is faster than that enjoyed by Twitter, where sharing activity grew 577 percent and now makes up 13.5 percent of all sharing on the Internet.
Of course, when one service adds share (pun intended), another loses it. Digg and MySpace sharing both declined precipitously.
More factoids in the graphic below:
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Articles written by ClickZ's stats staff.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT