Digital giant looks to further monetize its networking service.
Facebook will include mobile advertising by the end of March 2012, according to a story this afternoon by Bloomberg. Industry observers have been waiting for clues on the company's mobile ad strategy for more than a year.
According to the news report, Facebook is considering placing Sponsored Stories ads into the mobile news feed. No other particulars were detailed in the Bloomberg story, which cited two people with knowledge on the matter.
Facebook rep Brandon McCormick declined comment in response to a ClickZ query on Tuesday.
More than 350 million people worldwide access Facebook on their mobile devices, according to its own figures. Monetizing that traffic could create a potentially large new source of revenue on the eve of the company's initial public offering, rumored to be slated for the first half of 2012.
According to an eMarketer estimate, Facebook will reel in $3.8 billion in ad revenue this year.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET