Home  › Social › Social Media

Report: Facebook Will Have Mobile Ads By March

  |  December 13, 2011   |  Comments

Digital giant looks to further monetize its networking service.

Facebook will include mobile advertising by the end of March 2012, according to a story this afternoon by Bloomberg. Industry observers have been waiting for clues on the company's mobile ad strategy for more than a year.

According to the news report, Facebook is considering placing Sponsored Stories ads into the mobile news feed. No other particulars were detailed in the Bloomberg story, which cited two people with knowledge on the matter.

Facebook rep Brandon McCormick declined comment in response to a ClickZ query on Tuesday. 

More than 350 million people worldwide access Facebook on their mobile devices, according to its own figures. Monetizing that traffic could create a potentially large new source of revenue on the eve of the company's initial public offering, rumored to be slated for the first half of 2012.

According to an eMarketer estimate, Facebook will reel in $3.8 billion in ad revenue this year. 

Tags:

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...