It's a premium-level unit being trialed by a limited number of brands.
Facebook is testing a new couponing ad unit that should interest CPGs and restaurants. The trial feature lets a brand post coupons on its Facebook wall and then utilize them in homepage ads.
Viewers can click a button on the ad to obtain the coupon before receiving an email, which includes the coupon and encouragement to share it with their friends on Facebook. The coupon can be redeemed online or offline or both, depending on the brand's wishes. The premium-level feature is being tested by a limited number of companies.
InsideFacebook.com first reported on the test late yesterday. Palo Alto, CA-based Facebook confirmed the development today in an email to ClickZ. "We think the test is complementary to the other products we offer businesses and we hope to learn more about how it might work for both merchants and customers," a company rep said.
Image credit: InsideFacebook.com
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
Wednesday, June 10, 2015
12pm ET/9am PT
Tuesday, June 16, 2015
12pm ET/9am PT