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Kate Kaye

Digital Political Campaigns 101

  |  December 27, 2011   |  Comments

A free, downloadable .pdf resource available now from ClickZ.

ClickZ's Digital Political Campaigns 101
is a FREE starter kit featuring practical tips
from online campaign experts.

Download ClickZ's Digital Political Campaigns 101

Contents:

  • The Money Bomb: Smart Online Fundraising
  • Online Ad FAQs: How to Use Online Ads to Win Political Elections
    (includes Bonus Tips on Creating Killer Ads and Landing Pages)
  • Build Your List and Put It to Work: List Building, E-mail and Voter Mobilization
  • Social Media Ain't Rocket Science: Demystifying the Role of Social Media in Political Campaigns
    (includes The 10 Commandments of Campaign Social Media and Twelve Steps to Social Media Campaigns That Don't Suck)
  • Beyond the Talking Head: How to Make a Great YouTube Video
  • Transforming Online Engagement into Real World Activism: A Q&A with Rob Willington
  • Your Online Hub: Keys to a Successful Campaign Website
  • Getting Buy-in: Tips for Scoring Budget for Digital Initiatives (advice from Experts at Blue State Digital, Direct Media Strategies, Targeted Victory, and more)

Contributors from the Left

  • Colin Delaney, strategic manager, public affairs at New Media Strategies and chief editor of Epolitics.com
  • Josh Koster, Partner, Chong + Koster

Contributors from the Right

  • Rob Willington, online campaign strategist, Scott Brown '10
  • John Sample, political campaign tech media consultant, Scott Brown '10, Christie '09, McCain '08

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ABOUT THE AUTHOR

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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