Digital Political Campaigns 101

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A free, downloadable .pdf resource available now from ClickZ.

ClickZ's Digital Political Campaigns 101
is a FREE starter kit featuring practical tips
from online campaign experts.

Download ClickZ's Digital Political Campaigns 101

Contents:

• The Money Bomb: Smart Online Fundraising
• Online Ad FAQs: How to Use Online Ads to Win Political Elections
  (includes Bonus Tips on Creating Killer Ads and Landing Pages)
• Build Your List and Put It to Work: List Building, E-mail and Voter Mobilization
• Social Media Ain't Rocket Science: Demystifying the Role of Social Media in Political Campaigns
  (includes The 10 Commandments of Campaign Social Media and Twelve Steps to Social Media Campaigns That Don't Suck)
• Beyond the Talking Head: How to Make a Great YouTube Video
• Transforming Online Engagement into Real World Activism: A Q&A with Rob Willington
• Your Online Hub: Keys to a Successful Campaign Website
• Getting Buy-in: Tips for Scoring Budget for Digital Initiatives (advice from Experts at Blue State Digital, Direct Media Strategies, Targeted Victory, and more)

Contributors from the Left

• Colin Delaney, strategic manager, public affairs at New Media Strategies and chief editor of Epolitics.com
• Josh Koster, Partner, Chong + Koster

Contributors from the Right

• Rob Willington, online campaign strategist, Scott Brown '10
• John Sample, political campaign tech media consultant, Scott Brown '10, Christie '09, McCain '08