Digital Political Campaigns 101

  |  December 27, 2011   |  Comments

ClickZ's Digital Political Campaigns 101 is a FREE starter kit featuring practical tips from online campaign experts.

clickz-digital-political-campaignsA free, downloadable .pdf resource available now from ClickZ.

ClickZ's Digital Political Campaigns 101 is a FREE starter kit featuring practical tips from online campaign experts.

Download ClickZ's Digital Political Campaigns 101

Contents:

  • The Money Bomb: Smart Online Fundraising
  • Online Ad FAQs: How to Use Online Ads to Win Political Elections
    (includes Bonus Tips on Creating Killer Ads and Landing Pages)
  • Build Your List and Put It to Work: List Building, E-mail and Voter Mobilization
  • Social Media Ain't Rocket Science: Demystifying the Role of Social Media in Political Campaigns
    (includes The 10 Commandments of Campaign Social Media and Twelve Steps to Social Media Campaigns That Don't Suck)
  • Beyond the Talking Head: How to Make a Great YouTube Video
  • Transforming Online Engagement into Real World Activism: A Q&A with Rob Willington
  • Your Online Hub: Keys to a Successful Campaign Website
  • Getting Buy-in: Tips for Scoring Budget for Digital Initiatives (advice from Experts at Blue State Digital, Direct Media Strategies, Targeted Victory, and more)

Contributors from the Left

  • Colin Delaney, Strategic Manager, Public Affairs at New Media Strategies and Chief Editor of Epolitics.com
  • Josh Koster, Partner, Chong + Koster

Contributors from the Right

  • Rob Willington, Online Campaign Strategist, Scott Brown '10
  • John Sample, Political Campaign Tech Media Consultant, Scott Brown '10, Christie '09, McCain '08

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter. Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...