Home  › Marketing › Strategies

Over 10% of U.K. Population Has Never Used Internet

  |  December 15, 2011   |  Comments

Report from European Commission also found 24 percent of Europeans have never been online.

A staggering 11 percent of U.K. citizens have never used the Internet, despite its prominence in the business and consumer worlds, according to new research from the European Commission.

The figure is down from 29 percent in 2006, but still underlines the scale of the work facing organisations like Race Online 2012 to get more of the U.K. population connected.

V3, which originally published this story, contacted Race Online 2012 for comment on the figures but had received no reply at the time of publication.

The report, published by the EC's Eurostat statistics arm, also found that 24 percent of Europeans have never used the internet, underlining the difficulties of convincing people to get online and connecting those in remote locations.

The most connected country is Sweden, where five per cent of the population have never used the internet, while Romania is the worst with 54 percent yet to experience the online world.

There was some good news in the report for the U.K., as the proportion of households online increased from 63 percent in 2006 to 85 per cent in 2011.

However, 17 percent of these homes are still using basic dial-up internet services rather than broadband connections, suggesting that superfast, always-on services have not become a "must-have" for all U.K. citizens.

Eurostat also revealed that the number of U.K. firms using mobile internet connections rose sharply in 2011 as the need for constant connectivity became paramount.

This article was originally published on V3.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Dan Worth

Dan Worth is the news editor for V3 having first joined the site as a reporter in November 2009. He specialises in a raft of areas including fixed and mobile telecoms, data protection, social media and government IT. Before joining V3 Dan covered communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal

View Dan's Google+ profile

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...