Home  › Marketing › Strategies
Dan Worth

Over 10% of U.K. Population Has Never Used Internet

  |  December 15, 2011   |  Comments

A staggering 11 percent of U.K. citizens have never used the Internet, despite its prominence in the business and consumer worlds, according to new research from the European Commission.

The figure is down from 29 percent in 2006, but still underlines the scale of the work facing organisations like Race Online 2012 to get more of the U.K. population connected.

V3, which originally published this story, contacted Race Online 2012 for comment on the figures but had received no reply at the time of publication.

The report, published by the EC's Eurostat statistics arm, also found that 24 percent of Europeans have never used the internet, underlining the difficulties of convincing people to get online and connecting those in remote locations.

The most connected country is Sweden, where five per cent of the population have never used the internet, while Romania is the worst with 54 percent yet to experience the online world.

There was some good news in the report for the U.K., as the proportion of households online increased from 63 percent in 2006 to 85 per cent in 2011.

However, 17 percent of these homes are still using basic dial-up internet services rather than broadband connections, suggesting that superfast, always-on services have not become a "must-have" for all U.K. citizens.

Eurostat also revealed that the number of U.K. firms using mobile internet connections rose sharply in 2011 as the need for constant connectivity became paramount.

This article was originally published on V3.

ClickZ & Efectyv MarketingConvergence Analytics: Digital Measurement in Transition
This joint report by ClickZ and Efectyv Marketing seeks to identify how the evolution of digital analytics affects and challenges practitioners, vendors, and investors. Download it today!

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Dan Worth is the news editor for V3.co.uk, having previously worked as a reporter on the site since November 2009.

Before joining V3.co.uk, Dan worked as a journalist covering communications technology, data handling and resilience in the emergency services sector on the BAPCO Journal. Prior to this, Dan studied English and History at Cardiff University followed by a post-graduate degree in journalism.

Dan's main coverage areas are telecoms, mobile operators, ISPs, broadband and wireless technologies, government technology strategy and networks.

View Dan's Google+ profile

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Jobs

    • Digital Marketing Manager
      Digital Marketing Manager (Ready Set Rocket) - New York  Ready Set Rocket is seeking an experienced online marketer to join our team as the...
    • Display Media Buyer
      Display Media Buyer (Centerfield Media) - El Segundo   Centerfield Media is an online performance marketing organization specializing in...
    • Search Engine Media Buyer
      Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...