Google Zeitgeist: The Lowdown on Brand-Related Searches

Chances are you've peeked at Google's 11th annual Zeitgeist, which examines the year's most popular and buzziest search queries. The report came out yesterday, and the top-line results are on the whole rather depressing (fastest-rising query: Rebecca Black).

Here we drill down into the top search terms for product- and shopping-related categories. Among them are Fastest-Rising Toys (Lego Alient Conquest), Most Popular Apparel Brands (Nike, followed by Victoria Secret [sic]), and Fastest-Rising Gadgets (Kindle Fire).

Fastest-Rising Toys
1. Lego Alien Conquest
2. Unova Pokedex
3. Fluttershy

Most Popular Coupons
1. Target
2. Lowes
3. Hobby Lobby

Fastest-Rising Gadgets
1. Kindle Fire
2. iPhone 4S
3. Sidekick 4G

Most Popular Cell Phones
1. iPhone
2. HTC Evo
3. HTC Thunderbolt

Most Popular Video Games
1. Black Ops
2. Call of Duty
3. Halo Reach

Fastest-Rising Recalls
1. Turkey
2. Bob stroller 3. Stihl

Most Popular Apparel Brands
1. Nike
2. Victoria Secret
3. Zappos

Most Popular Jewelry
1. Engagement rings
2. Tiffanys
3. Pandora jewelry

Most Popular Gift Stores
1. Edible Arrangements
2. Oriental Trading
3. Spencers

Most Popular Home & Garden
1. Home Depot
2. Lowes
3. Ikea

Fastest-Rising Home Appliances
1. Dyson Slim
2. Foodsaver Vacuum Sealer
3. Kirby Vacuum