Experiments in social CRM continue for marketers.
Facebook could become a more lucrative CRM platform for brands, as the social media site is letting some users contact company page administrators in a limited test. Consumers must initiate contact by sending the first message, but brands can then carry on a two-way conversation.
First reported by The Next Web, the development was confirmed by Facebook in an email to ClickZ News. The breadth of the testing has not been revealed.
Social media channels like Facebook and Twitter have become increasingly important CRM tools, normally augmenting phone, email, and live chat efforts. If Facebook implements consumer-to-brand email-like messaging across the platform, it's fair to wonder when the site will let people and companies communicate via a live chat function as well.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT