Home  › Social › Social Media

Facebook Brings Ads to the News Feed

  |  December 20, 2011   |  Comments

Sponsored Stories get increased social reach.

Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually beginning in January, allowing brands to reach users whose friends have interacted with their pages - for instance with a like, a comment, or another action. 

"You will only see Sponsored Stories in your news feed about your friends or people you are connected to," Annie Ta, Facebook spokesperson, told ClickZ News early this afternoon. "You will never a post from a page you are not a fan of, or from people who are not your friends."

She added, "We want to be really thoughtful about this, so we'll have a lot of rate limits in place. We hope to show people no more than one Sponsored Story in their News Feeds per day and we'll clearly label the story. They'll also be of the same size and treatment as other stories in News Feed."

The development builds Facebook's move one month ago to roll out Sponsored Stories in the ticker - a lightweight news feed seen on the upper right-hand part of Facebook.com - that was launched in August.

Facebook hasn't determined pricing for the news feed ad units or if they will be purchased as marketplace ads, premium ads, or both. The Palo Alto, CA-based company also didn't disclose what brands would be part of the initial roll out.

The new ad placement could lay the foundation for Facebook to finally begin advertising in mobile. However Ta said Sponsored Stories in the news feed will not extend to mobile at launch.




Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...