Facebook Brings Ads to the News Feed
Sponsored Stories get increased social reach.
Sponsored Stories get increased social reach.
Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually beginning in January, allowing brands to reach users whose friends have interacted with their pages – for instance with a like, a comment, or another action.
“You will only see Sponsored Stories in your news feed about your friends or people you are connected to,” Annie Ta, Facebook spokesperson, told ClickZ News early this afternoon. “You will never a post from a page you are not a fan of, or from people who are not your friends.”
She added, “We want to be really thoughtful about this, so we’ll have a lot of rate limits in place. We hope to show people no more than one Sponsored Story in their News Feeds per day and we’ll clearly label the story. They’ll also be of the same size and treatment as other stories in News Feed.”
The development builds Facebook’s move one month ago to roll out Sponsored Stories in the ticker – a lightweight news feed seen on the upper right-hand part of Facebook.com – that was launched in August.
Facebook hasn’t determined pricing for the news feed ad units or if they will be purchased as marketplace ads, premium ads, or both. The Palo Alto, CA-based company also didn’t disclose what brands would be part of the initial roll out.
The new ad placement could lay the foundation for Facebook to finally begin advertising in mobile. However Ta said Sponsored Stories in the news feed will not extend to mobile at launch.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBar Louie was founded in 1990s Chicago as ‘The Original Gastrobar™’. Its foundation as a neighborhood bar is integral to Bar Louie&r...
View articleAs governments and social media platforms lock horns on news placements, we’re asking marketers for their opinion on how the issue will shape their st...
View articleMost marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in rec...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleFacebook has announced that it is planning to withdraw the ability to boost a list of post types from its available ad formats, as they didn’t seem to...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View article