Home  › Social › Social Media

Facebook to Eclipse $5 Billion in Ad Sales in 2012

  |  December 20, 2011   |  Comments

Researchers agree the social giant is beating Google for display market share.

With Facebook poised to expand its advertising initiatives in 2012, a prediction from Enders Analysis that the digital giant will reach $5.3 billion in display advertising next year seems about right. According to eMarketer, Facebook's display ad revenue will total $3.8 billion at this year's end, representing a 104 percent growth compared to 2010.

Utilizing both researchers' numbers suggests Facebook ad sales will jump 39 percent year over year by the end of 2012. Enders and eMarketer give Facebook the title of No. 1 display advertising seller over Google.

London-based Enders prognosticates Google will pull in $2.5 billion in display ads during 2012, not including search dollars. With search in the mix, Enders says the Mountain View, CA-based online giant has been selling more advertising than any other player and will continue to do so next year.

But not without Facebook continuing to up its advertising game. During 2012, the Palo Alto, CA-based company plans to increase the reach of its Sponsored Stories ad units while reportedly also entering the mobile advertising fray.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Articles written by ClickZ's stats staff.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...