Facebook to Eclipse $5 Billion in Ad Sales in 2012
Researchers agree the social giant is beating Google for display market share.
Researchers agree the social giant is beating Google for display market share.
With Facebook poised to expand its advertising initiatives in 2012, a prediction from Enders Analysis that the digital giant will reach $5.3 billion in display advertising next year seems about right. According to eMarketer, Facebook’s display ad revenue will total $3.8 billion at this year’s end, representing a 104 percent growth compared to 2010.
Utilizing both researchers’ numbers suggests Facebook ad sales will jump 39 percent year over year by the end of 2012. Enders and eMarketer give Facebook the title of No. 1 display advertising seller over Google.
London-based Enders prognosticates Google will pull in $2.5 billion in display ads during 2012, not including search dollars. With search in the mix, Enders says the Mountain View, CA-based online giant has been selling more advertising than any other player and will continue to do so next year.
But not without Facebook continuing to up its advertising game. During 2012, the Palo Alto, CA-based company plans to increase the reach of its Sponsored Stories ad units while reportedly also entering the mobile advertising fray.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleSocial media, as an advertising channel, is relatively young compared to mainstays of the online advertising world like display and search marketing. ...
View articleWhat does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...
View article