Home  › Marketing › Strategies

Execs & Accounts: IAB, New Media Strategies, iCrossing

  |  December 21, 2011   |  Comments

IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer.

The Interactive Advertising Bureau promoted David Doty to EVP and CMO. Until now, Doty has served as SVP and CMO. In the new role, Doty will head up brand marketing activities for the industry trade group, and continue heading up its marketing and events.

New Media Strategies CEO Pete Snyder will step down. Snyder plans to launch a new company, according to a company blog post. He said he will continue working with the Meredith-owned social media agency as founder and a senior advisor. Top NMS sales exec Jack Macleod will serve as interim GM starting January 1, 2012.

iCrossing named Patrick Stern chief creative officer. In the newly-created position, Stern will head up the agency's global creative business, report to the firm's president and CEO Don Scales. Before joining iCrossing, Stern worked as executive creative director at R/GA where he ran the Walmart account.

Mark Kortekaas was named SVP of digital for USA Today's Sports Media Group. Kortekaas most recently was GM of the BBC's online technology group in London. He served as SVP and chief technology officer at CBS Interactive for eight years before that.

Digital agency Modea named Steve Grant head of strategy. Grant formerly worked as planning director at Droga 5. He'll report to Modea co-founder and partner Aaron Herrington, working with all Modea clients including Chiquita and HTC.

Mediasmith named two new execs. Thierry Cornet will serve as associate media director and Kate Burkart will be the media agency's business development manager. Cornet, who has worked as a planner for Mediasmith also has experience at OMD, Universal McCann, and Goodby Silverstein and Partners. Burkart has served in media positions at Harcomm Associates and Hill Holiday.

Toys R Us selected OMD for media buying. As reported by AdAge, the toy retailer chose the Omnicom agency for media planning and buying, beating out WPP's MEC and Interpublic's Universal McCann.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...