Home  › Marketing › Strategies

Execs & Accounts: IAB, New Media Strategies, iCrossing

  |  December 21, 2011   |  Comments

IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer.

The Interactive Advertising Bureau promoted David Doty to EVP and CMO. Until now, Doty has served as SVP and CMO. In the new role, Doty will head up brand marketing activities for the industry trade group, and continue heading up its marketing and events.

New Media Strategies CEO Pete Snyder will step down. Snyder plans to launch a new company, according to a company blog post. He said he will continue working with the Meredith-owned social media agency as founder and a senior advisor. Top NMS sales exec Jack Macleod will serve as interim GM starting January 1, 2012.

iCrossing named Patrick Stern chief creative officer. In the newly-created position, Stern will head up the agency's global creative business, report to the firm's president and CEO Don Scales. Before joining iCrossing, Stern worked as executive creative director at R/GA where he ran the Walmart account.

Mark Kortekaas was named SVP of digital for USA Today's Sports Media Group. Kortekaas most recently was GM of the BBC's online technology group in London. He served as SVP and chief technology officer at CBS Interactive for eight years before that.

Digital agency Modea named Steve Grant head of strategy. Grant formerly worked as planning director at Droga 5. He'll report to Modea co-founder and partner Aaron Herrington, working with all Modea clients including Chiquita and HTC.

Mediasmith named two new execs. Thierry Cornet will serve as associate media director and Kate Burkart will be the media agency's business development manager. Cornet, who has worked as a planner for Mediasmith also has experience at OMD, Universal McCann, and Goodby Silverstein and Partners. Burkart has served in media positions at Harcomm Associates and Hill Holiday.

Toys R Us selected OMD for media buying. As reported by AdAge, the toy retailer chose the Omnicom agency for media planning and buying, beating out WPP's MEC and Interpublic's Universal McCann.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...