Home  › Marketing › Strategies

Execs & Accounts: IAB, New Media Strategies, iCrossing

  |  December 21, 2011   |  Comments

IAB promotes Doty, NMS's Snyder steps down, iCrossing names chief creative officer.

The Interactive Advertising Bureau promoted David Doty to EVP and CMO. Until now, Doty has served as SVP and CMO. In the new role, Doty will head up brand marketing activities for the industry trade group, and continue heading up its marketing and events.

New Media Strategies CEO Pete Snyder will step down. Snyder plans to launch a new company, according to a company blog post. He said he will continue working with the Meredith-owned social media agency as founder and a senior advisor. Top NMS sales exec Jack Macleod will serve as interim GM starting January 1, 2012.

iCrossing named Patrick Stern chief creative officer. In the newly-created position, Stern will head up the agency's global creative business, report to the firm's president and CEO Don Scales. Before joining iCrossing, Stern worked as executive creative director at R/GA where he ran the Walmart account.

Mark Kortekaas was named SVP of digital for USA Today's Sports Media Group. Kortekaas most recently was GM of the BBC's online technology group in London. He served as SVP and chief technology officer at CBS Interactive for eight years before that.

Digital agency Modea named Steve Grant head of strategy. Grant formerly worked as planning director at Droga 5. He'll report to Modea co-founder and partner Aaron Herrington, working with all Modea clients including Chiquita and HTC.

Mediasmith named two new execs. Thierry Cornet will serve as associate media director and Kate Burkart will be the media agency's business development manager. Cornet, who has worked as a planner for Mediasmith also has experience at OMD, Universal McCann, and Goodby Silverstein and Partners. Burkart has served in media positions at Harcomm Associates and Hill Holiday.

Toys R Us selected OMD for media buying. As reported by AdAge, the toy retailer chose the Omnicom agency for media planning and buying, beating out WPP's MEC and Interpublic's Universal McCann.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

ClickZ News Staff

Articles written by ClickZ's news staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...
    • Marketing Technology Analyst
      Marketing Technology Analyst (Alfred Music) - Van NuysMarketing Technology Analyst DEFINITION Under the general/direct supervision of the head of...