Home  › Media › Mobile
dance-central

Xbox Shelves Dance App at Last Minute

  |  December 22, 2011   |  Comments

App has to wait till next year to deck the halls.

dance-centralHolidays campaigns are chock-full of moving parts on the digital front these days, so it’s no surprise when small initiatives sometimes get shelved at the last second. Such is the case with Xbox Kinect's "Dance*Cam" app, which was set to be released today but has now been delayed indefinitely.

The original plan was to release the app prior to the holidays to build Facebook and mobile buzz around the product during the important shopping season.

"In final reviews with an app store yesterday evening, the app was delayed due to a couple of minor [user interface] issues that were not previously part of approval terms, " an AKQA rep explained in an email sent to ClickZ today.

"The team submitted a fix immediately, but due to the holiday crunch in the app store review process, they were informed that it will not be addressed until after the New Year. As we were launching this on three platforms (iOS, Android and WinPhone7), AKQA pulled all three until they can all go live at once. The launch date now is indefinite as we do not know when the next reviews will happen and how long they will take."

Whenever Dance*Cam does see the light of day, it will let consumers shoot videos with a smartphone and share them on Facebook. Designed to promote Xbox's "Dance Central 2" video game, the mobile app will encourage users to record themselves dancing to songs from a library of artists including Enrique Iglesias, Sean Kingston, Far East Movement, and La Roux. The app will include an automated editing feature to give the videos polish.

Participants will be able to share the vids with Facebook friends while challenging them to make their own for a dancing contest. The app will then combine the two videos into one so users can post it to their Facebook walls, where other friends can vote for their favorites.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...