Deloitte is getting into the mobile business with the acquisition of Ubermind, a digital agency that specializes in mobile apps.
The acquisition adds mobile strategy to Deloitte's already extensive list of consulting services. "Mobile technologies are rapidly reshaping the nature of business," said Janet Foutty, Deloitte's national managing director of technology, in a release. "The acquisition combines the creative and technical strengths of both organizations to bring depth and scale to digital strategy, design, engineering and integration for the marketplace."
Terms of the deal were not disclosed.
Ubermind, a 200-person firm based in Seattle, has built mobile apps for companies including Target, Amtrak, REI and American Airlines. Following the acquisition, Ubermind CEO Shehryar Khan and founder Donald Brady will join Deloitte Consulting as principals. As of this morning, Ubermind has added the tag "powered by Deloitte" to its logo on its website.
In a blog post, Ubermind called today "a pretty epic day for us," and explained that the unusual pairing of consulting firm and mobile agency made sense now that business is increasingly conducted through mobile technology.
"Joining Deloitte gives us a chance to be part of something big - something bigger than we could ever accomplish on our own," read the blog post. "By combining our creative and technical chops with Deloitte's global reach, industry insight, and deep talent, we have the ability to make an unmistakable impact in the industry."
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Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
March 19, 2014