Home  › Media › Video
sundance-film-fest

Yahoo Partners With Sundance to Bring Festival Online

  |  January 5, 2012   |  Comments

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid.

sundance-film-festForget the Palme d'Or. The movie-festival prize to win this year will be the Yahoo Audience Award, given at Sundance to the short film voted fan favorite on Yahoo's video site.

In its latest big-media partnership, Yahoo is bringing the force of its network to bear on the Sundance Film Festival. Over the next month, several Yahoo sites will feature exclusive content from the festival, including Yahoo's own live coverage.

The centerpiece of the promotion is the short film collection that will appear on Yahoo Screen. Viewers will be able to view a selection of short films from the festival and vote on their favorite. The winner will receive the Yahoo Audience Award live at the Festival on January 28th.

Such partnerships are a key part of Yahoo's mission to offer more original video content. In October, Yahoo and ABC News forged a wide-ranging deal that included integrating ABC News content into several Yahoo properties. The next day, Yahoo unveiled a slew of original new Web series geared toward women.

In addition to the short film contest, Yahoo will send a reporter from one of its entertainment shows, Omg! NOW, to provide live and behind-the-scenes coverage of the festival. Yahoo's homepage will also carry ads for the festival and Yahoo's coverage of it, part of a widespread digital campaign across the company's network.

Yahoo built a similar promotion around the November premiere of The Twilight Saga: Breaking Dawn Part 1. That partnership with Summit Entertainment, which produced the movie, included a live stream from the premier's red carpet that attracted more than 1 million visitors from 160 countries over two days, making it the largest simultaneous audience for a live movie premiere in Yahoo history, according to the company.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...