Home  › Media › Mobile

Millennial Media Files IPO, Marks Mobile Ad Sales Growth

  |  January 5, 2012   |  Comments

Mobile ad network reported $69.1 million in revenue during the first nine months of 2011.

Mobile advertising network Millennial Media today filed for an IPO, underscoring the emergence of increased marketing to on-the-go consumers.

According to its filing with the Securities and Exchange Commission, Millennial reported $69.1 million in revenue during the first nine months of 2011, an increase of 137 percent over the same period in 2010. It had a net loss of $417,000 during the first nine months of 2011.

If the Baltimore, MD-based company's Q4 earnings are consistent with the earlier quarters, it would be on track to record $93 million in revenue for the entire year. Brand clients like Porsche, Patagonia, Jeep, Fox Home Entertainment, Benjamin Moore, and Samsung have helped Millennial achieve the staggering growth.

Millennial sells ads on mobile websites and apps. Its biggest competitors include Google, Apple, and InMobi. 

With a company focused on mobile ad sales hitting Wall Street, it's another sign that digital marketing is growing up rapidly. In October, Google CEO Larry Page said his company's mobile revenues would hit $2.5 billion by the end of 2012. During September, InMobi picked up a $200 million round of funding from Softbank.

Millennial opened an office in the U.K. in 2010 and started operating in Singapore during late 2011; the company said it plans to further expand its international operations. It had 190 employees as of Sept. 30, 2011.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...