Post-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series.
Tom Hanks is coming to Yahoo with a new animated miniseries called "Electric City." The post-apocalyptic adventure story represents Yahoo's first attempt at a scripted series, and its latest stab at featuring more premium video content.
Hanks created and stars in "Electric City," which all together runs 90 minutes. The series was produced by Yahoo in partnership with Reliance Entertainment.
The series will not exist strictly on video, however. Interactive features and "community interaction" will accompany each episode, as will special events and online games. Yahoo says the series will be available across mobile devices, tablets and connected TVs, though it didn't say which ones. The announcement was made at the Consumer Electronics Show today in Las Vegas.
Last week, Yahoo announced a deal with the Sundance Film Festival to present movies and live reports from the festival online this year, after reaching more than 1 million viewers with a live stream from the premiere of The Twilight Saga: Breaking Dawn Part 1 in November.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT