Promos are labeled as "Featured" to the user.
Facebook began a slow rollout of ads to the news feed today, but the units are not called Sponsored Stories - as some anticipated. Instead, according to the Palo Alto, CA-based digital giant, they are labeled "Featured" to distinguish them from earned media messaging that users sometimes see.
Annie Ta, Facebook spokesperson, explained the terminology in an email to ClickZ News late Tuesday. "Since people can see marketing messages from both Pages they have and have not Liked elsewhere on Facebook, we want to make it clear that marketers can only pay for stories to be featured in your News Feed if you have explicitly liked the Page," Ta said. "And because you are always connected to your friends, we are also labeling stories from your friends that have been paid to be featured in your News Feed as 'featured' to keep things consistent."
Facebook initially revealed it would push paid ads to news feeds on Dec. 20.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.