Social TV startup has also updated its iPhone app and website.
Social TV start-up GetGlue has raised $12 million in financing.
The money will build out GetGlue's product, including a new iPad app in Q1, according to CEO Alex Iskold. He said the current iPad app is "pretty beta" as it came out more than a year ago.
In conjunction with the financing, GetGlue has also added updates to its iPhone app and its website. The updates include a visual stream of check-ins, the ability to participate in multiple conversations and a personalized recommendation feature called Guides.
Iskold says GetGlue will focus on further personalization of Guides as current guides are "stale," and he is striving for something more personal and social on the second screen. The new interface includes real-time filtering technology to reduce noise and help fans enjoy chatting with each other as they watch TV. It includes the ability to switch between recent conversations and makes it easy to chat with friends and fans on the second screen, GetGlue says.
In addition to personalization, GetGlue will focus on rich media content like videos and the ability for networks to further customize their presence on the platform. It will also facilitate embedding check-ins into more third party apps and websites.
The new financing brings GetGlue's backing to $24 million to date. New investor Rho Ventures led the round. Existing investors TimeWarner, RRE Ventures and Union Square Ventures also participated.
GetGlue has 2 million users and works with 75 networks, including ABC, CW, FOX and NBC and cable networks like A&E, AMC, BRAVO, Food Network and Showtime.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.