geiger-benjamin-title2

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

  |  January 11, 2012   |  Comments

Both are heavy hitters in digital creative.

jeff-benjaminJWT has poached two big names in digital creative, luring Jeff Benjamin away from Crispin, Porter + Bogusky and Mike Geiger from Goodby, Silverstein & Partners.

Benjamin, 36, (pictured) made his name as CP+B's interactive creative director and eventually became chief creative officer and partner. Last year, he chaired the Cyber Jury at the Cannes Lions festival of creativity.


Geiger, 44, was Goodby's chief digital officer. As JWT N.A.'s chief integration officer - mike-geiger-fulla newly created role - his mandate includes "changing processes, adding capabilities and merging cultures to deliver cutting-edge technological innovation at scale."

"The size and scale of the creative opportunity, as well as the transformation potential, was irresistible. I’ve known both David and Jeff for a while and the moment felt right," Geiger (pictured) said in a statement.

Both men report to Worldwide CEO Bob Jeffrey and North America CEO David Eastman.

Simultaneously, JWT bid farewell to Peter Nicholson, its chief creative officer in New York. New leadership will be named "in the coming weeks," it said.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...