geiger-benjamin-title2

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

  |  January 11, 2012   |  Comments

Both are heavy hitters in digital creative.

jeff-benjaminJWT has poached two big names in digital creative, luring Jeff Benjamin away from Crispin, Porter + Bogusky and Mike Geiger from Goodby, Silverstein & Partners.

Benjamin, 36, (pictured) made his name as CP+B's interactive creative director and eventually became chief creative officer and partner. Last year, he chaired the Cyber Jury at the Cannes Lions festival of creativity.


Geiger, 44, was Goodby's chief digital officer. As JWT N.A.'s chief integration officer - mike-geiger-fulla newly created role - his mandate includes "changing processes, adding capabilities and merging cultures to deliver cutting-edge technological innovation at scale."

"The size and scale of the creative opportunity, as well as the transformation potential, was irresistible. I’ve known both David and Jeff for a while and the moment felt right," Geiger (pictured) said in a statement.

Both men report to Worldwide CEO Bob Jeffrey and North America CEO David Eastman.

Simultaneously, JWT bid farewell to Peter Nicholson, its chief creative officer in New York. New leadership will be named "in the coming weeks," it said.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs