Marketing News & Expert Advice
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Microsoft's Search Sees Slight Gain in Market Share
ClickZ Stats Staff | January 11, 2012 | Comments
Google held onto its hefty lead in search market share, while Microsoft saw a slight gain in December 2011 compared to the same month in the prior year, according to comScore.
U.S. Search Engine Rankings: Search Share*
| December 2010 | December 2011 | Point change | |
| Google sites | 66.6% | 65.9% | -0.7 |
| Microsoft sites | 12.0 | 15.1 | 3.1 |
| Yahoo sites | 16.0 | 14.5 | -1.5 |
| Ask Network | 3.5 | 2.9 | -0.6 |
| AOL | 1.9 | 1.6 | -0.3 |
| Total | 100% | 100% |
Source: comScore
*Methodology: U.S. market share for "explicit core search," which excludes contextually driven searches that do not reflect specific user intent to interact with search results.
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