Microsoft's Search Sees Slight Gain in Market Share

  |  January 11, 2012   |  Comments

Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.

Google held onto its hefty lead in search market share, while Microsoft saw a slight gain in December 2011 compared to the same month in the prior year, according to comScore.

U.S. Search Engine Rankings: Search Share*

   December 2010 December 2011  Point change
 Google sites  66.6%  65.9%  -0.7
 Microsoft sites  12.0  15.1  3.1
 Yahoo sites  16.0  14.5  -1.5
 Ask Network  3.5  2.9  -0.6
 AOL  1.9  1.6  -0.3
 Total  100%  100%  

Source: comScore
*Methodology: U.S. market share for "explicit core search," which excludes contextually driven searches that do not reflect specific user intent to interact with search results.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Articles written by ClickZ's stats staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...