Home  › Email › Email Marketing

Google Gmail Scores Big Customer Win

  |  January 12, 2012   |  Comments

Move challenges Microsoft's Outlook corporate messaging software; email service providers appear to be safe.

Banco Bilbao Vizcaya Argentaria, a global financial services company with headquarters in Spain, said yesterday it will roll out Google's enterprise email system for its 110,000 workforce.

"This is an interesting and important deal for Google…It isn't about marketing; it is about enterprise scale software solutions and the cloud," said Dela Quist, CEO of Alchemy Worx, an email marketing agency based in London, in an email interview. "From what I know, this is highly unlikely to be about their outbound marketing efforts, where they would most likely use an [email service provider] like Responsys, CheetahMail, Epsilon, ExactTarget, SilverPop, etc."

While Google does not offer e-mail marketing services, it still raises the question whether the company has future plans to add it to its stack of advertising and marketing products, which include paid search, mobile advertising, and video advertising. But one thing is sure - the Gmail-BBVA deal is a direct assault on Microsoft's corporate email and calendar software business.

Beginning with 35,000 BBVA workers in Spain, the company will also deploy other Google productivity tools such as Google Talk, Google Sites, Google Docs, and Google Video. The companies aim to roll out the tools to the entire workforce by the end of 2012.

"We were looking for a technology that would transform our business operations - not just make our workers more efficient," BBVA CIO José Olalla wrote on Google's Enterprise blog.

BBVA said it's also developing a new intranet, internally known as its high performance desktop, built on Google's collaboration tools. BBVA, in a statement, said the intranet will change from a corporate communications and process management site and instead serve as a place for employees to share, contribute, and manage information.

The deal, Quist said, demonstrates that Google is trying to break Microsoft's stranglehold on corporate messaging and calendaring. "Which is why it is newsworthy that they have persuaded a major organization - a bank at that - to ditch if not Microsoft then IBM's Lotus notes in favor of a cloud-based service."

BBVA did not disclose the value of the deal.

Tags:

ClickZ Live New York Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs

    • E-Commerce Marketing Associate
      E-Commerce Marketing Associate (OmniVista Health) - BaltimoreOmniVista Health is looking to add an E-Commerce Marketing Associate to our expanding...
    • Front End Web Developer
      Front End Web Developer (Agora Financial) - BaltimoreAgora Financial, an independent financial publisher, has an immediate opening for a Front-End...
    • Senior Outside Sales
      Senior Outside Sales (RioSeo) - San Diego~~RioSEO is the leading provider of Local Search technology to multi-store retailers and brands. Our software...