Online video service claims 1,000 brand advertisers.
Hulu's revenue totaled $420 million in 2011, a year-over-year increase of 60 percent, the online video service reported on its blog today. That sum represents a staggering 4X growth since 2009, according to privately owned Hulu, which also stated it has 1,000 brand advertisers in the fold.
"We are relentless in our mission to be the most effective video advertising service on the planet," wrote Hulu CEO Jason Kilar in the blog post.
In 2011, Kilar's firm picked up around 1.2 million subscribers to Hulu Plus to bring the subscription business to more than 1.5 million total users. Hulu Plus costs $7.95 a month, or close to $100 a year.
Los Angeles-based Hulu didn't specify how much revenue came from advertising versus subscriptions. If Hulu got 100,000 new subscribers each month to reach the total of 1.5 million by year's end, Hulu would have generated about $90 million in subscription revenue in 2011.
When asked to break down the revenue figures, a Hulu rep responded in an email to ClickZ News: "The revenues are a blend of advertising and subscription. Subscription is both U.S. and Japan. Please understand that our U.S. subscription service, Hulu Plus, is also ad-supported. It is a dual revenue stream business (ads and subscription revenues) that enables us to compensate content owners much more than anyone else in the online subscription market on a per subscriber basis."
According to Kilar's post, the 18-month-old Hulu Plus is picking up two times the daily subscribers as it was a year ago. He wrote that his firm expects subscriptions "to account for more than half of Hulu’s overall business later this year."
At the same time, Kilar's company fell short of his own prediction from April 2011, when he said Hulu would get to $500 million in revenue by year's end.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.