Home  › Stats › Audience/Traffic

Facebook Grows Video Audience as Hulu and Others Lose Viewers

  |  June 4, 2010   |  Comments

Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.

Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.

Though reaching a fraction of the audience achieved by YouTube, Facebook continues to emerge as a player in the online video space, according to data from comScore’s Video Metrix service.

According to the measurement firm, 41.3 million U.S. users viewed video content on the social network in April, up from 36.6 million users in February. In the same two-month period, unique video viewers on Yahoo sites, Microsoft sites, AOL sites, and Hulu all dipped.

In addition, data from the Pew Research Center’s Internet & American Life Project, released this week, suggests U.S. users are now equally as likely to upload video to social networks as they are dedicated video sites such as YouTube. From a nationally representative sample of 1,005 U.S. adults, 52 percent of video uploaders said they post to social networks, compared with 49 percent that post to video sites.

Though Facebook is growing the reach of its video content, however, comScore suggests users still view relatively few pieces of content on the social network compared with other sites, at an average of 5.6 videos a month. By comparison, Google sites attracted an average of 96 videos per user in April and Hulu accumulated an average of 24.7 videos per viewer.

Top U.S. Online Video Content Properties by Unique Viewers April 2010
Property Unique Viewers April (000) Average Videos per Viewer
Total Internet : Total Audience 177,840 161.4
Google Sites 136,279 96.0
Yahoo Sites 49,496 7.5
Fox Interactive Media 43,762 7.3
Vevo 43,588 7.6
Facebook.com 41,335 5.6
Microsoft Sites 40,161 16.0
CBS Interactive 39,268 8.1
Hulu 38,714 24.7
Viacom Digital 38,455 10.0
Turner Network 32,591 9.4
Source: comScore Video Metrix

Top U.S. Online Video Content Properties by Videos Viewed April 2010
Property Videos (000) Share of Videos (%)
Total Internet : Total Audience 30,317,131 100.0
Google Sites 13,087,462 43.2
Hulu 958,176 3.2
Microsoft Sites 643,711 2.1
Viacom Digital 383,776 1.3
Yahoo Sites 370,947 1.2
Vevo 331,730 1.1
Fox Interactive Media 320,372 1.1
CBS Interactive 316,930 1.0
Turner Network 304,729 1.0
AOL LLC 237,356 0.8
Source: comScore Video Metrix

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...