Facebook Grows Video Audience as Hulu and Others Lose Viewers
Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.
Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.
Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.
Though reaching a fraction of the audience achieved by YouTube, Facebook continues to emerge as a player in the online video space, according to data from comScore’s Video Metrix service.
According to the measurement firm, 41.3 million U.S. users viewed video content on the social network in April, up from 36.6 million users in February. In the same two-month period, unique video viewers on Yahoo sites, Microsoft sites, AOL sites, and Hulu all dipped.
In addition, data from the Pew Research Center’s Internet & American Life Project, released this week, suggests U.S. users are now equally as likely to upload video to social networks as they are dedicated video sites such as YouTube. From a nationally representative sample of 1,005 U.S. adults, 52 percent of video uploaders said they post to social networks, compared with 49 percent that post to video sites.
Though Facebook is growing the reach of its video content, however, comScore suggests users still view relatively few pieces of content on the social network compared with other sites, at an average of 5.6 videos a month. By comparison, Google sites attracted an average of 96 videos per user in April and Hulu accumulated an average of 24.7 videos per viewer.
Top U.S. Online Video Content Properties by Unique Viewers April 2010 | ||||||
---|---|---|---|---|---|---|
Property | Unique Viewers April (000) | Average Videos per Viewer | ||||
Total Internet : Total Audience | 177,840 | 161.4 | ||||
Google Sites | 136,279 | 96.0 | ||||
Yahoo Sites | 49,496 | 7.5 | ||||
Fox Interactive Media | 43,762 | 7.3 | ||||
Vevo | 43,588 | 7.6 | ||||
Facebook.com | 41,335 | 5.6 | ||||
Microsoft Sites | 40,161 | 16.0 | ||||
CBS Interactive | 39,268 | 8.1 | ||||
Hulu | 38,714 | 24.7 | ||||
Viacom Digital | 38,455 | 10.0 | ||||
Turner Network | 32,591 | 9.4 | ||||
Source: comScore Video Metrix |
Top U.S. Online Video Content Properties by Videos Viewed April 2010 | ||||||
---|---|---|---|---|---|---|
Property | Videos (000) | Share of Videos (%) | ||||
Total Internet : Total Audience | 30,317,131 | 100.0 | ||||
Google Sites | 13,087,462 | 43.2 | ||||
Hulu | 958,176 | 3.2 | ||||
Microsoft Sites | 643,711 | 2.1 | ||||
Viacom Digital | 383,776 | 1.3 | ||||
Yahoo Sites | 370,947 | 1.2 | ||||
Vevo | 331,730 | 1.1 | ||||
Fox Interactive Media | 320,372 | 1.1 | ||||
CBS Interactive | 316,930 | 1.0 | ||||
Turner Network | 304,729 | 1.0 | ||||
AOL LLC | 237,356 | 0.8 | ||||
Source: comScore Video Metrix |