New Movers Turn to Local Search

  |  July 19, 2005   |  Comments

A Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching.

New movers are increasingly turning to local search to get information about their new towns, according to a study conducted by Harris Interactive for Yahoo

One in every four U.S. adults have moved within the last three years, and 60 percent of new movers said the experience was stressful.

However, 91 percent of new movers – a group coveted by marketers because moving always triggers a slew of new purchases – found that using the Internet for local searches was helpful in reducing their stress.

The top four stress-reducing features of using the Internet for local search cited by new movers was comprehensiveness (58 percent), speed and convenience (51 percent), accuracy (41 percent) and dependability (28 percent), according to the study.

Seventy nine percent of new movers searched for local maps and directions within a month of moving, making it the primary search activity by new movers. Sixty four percent looked for movie theaters, bars and nightclubs, making entertainment the secondary local search activity for new movers; and 56 percent looked for restaurants, making that activity third.

Other popular search categories for new movers in descending order from most popular are doctors and dentists, supermarkets, home and garden stores, churches, drugstores, hardware stores, gyms and dry cleaners.

The results are based on a survey of 2,604 U.S. adults who have relocated within the past year, according to Harris Interactive.

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...