A Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching.
New movers are increasingly turning to local search to get information about their new towns, according to a study conducted by Harris Interactive for Yahoo
One in every four U.S. adults have moved within the last three years, and 60 percent of new movers said the experience was stressful.
However, 91 percent of new movers – a group coveted by marketers because moving always triggers a slew of new purchases – found that using the Internet for local searches was helpful in reducing their stress.
The top four stress-reducing features of using the Internet for local search cited by new movers was comprehensiveness (58 percent), speed and convenience (51 percent), accuracy (41 percent) and dependability (28 percent), according to the study.
Seventy nine percent of new movers searched for local maps and directions within a month of moving, making it the primary search activity by new movers. Sixty four percent looked for movie theaters, bars and nightclubs, making entertainment the secondary local search activity for new movers; and 56 percent looked for restaurants, making that activity third.
Other popular search categories for new movers in descending order from most popular are doctors and dentists, supermarkets, home and garden stores, churches, drugstores, hardware stores, gyms and dry cleaners.
The results are based on a survey of 2,604 U.S. adults who have relocated within the past year, according to Harris Interactive.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT