Microsoft U.S. Sales Chief Domeniconi Lands at Elle

  |  June 4, 2010   |  Comments

Robin Domeniconi returns to magazine publishing after two years in charge of Microsoft’s ad sales efforts.

Robin Domeniconi, Microsoft’s VP of U.S. ad sales for the past two years, is heading back to magazine land.

Domeniconi accepted a new gig as chief brand officer for the Elle Group, which includes the Elle, Elle Decor and Ellegirl brands. In that role she’ll manage content, advertising, and digital platforms for the Hachette Filipacchi-owned titles.

The job will mark a return of sorts for Domeniconi. In her last role before Microsoft, she was media group president at Time Inc., before which was publisher/president at Real Simple.

While at Microsoft, Domeniconi emphasized integrated packages for large advertisers like Discovery Channel’s "The Deadliest Catch." But her personal style and professed lack of interest in technology often seemed an odd fit for the company. That didn’t stop Hachette from lauding her digital savvy.

"Her knowledge of the digital space and her clear ability to grow the business on all platforms will be a great asset to the ELLE Group," said Alain Lemarchand, CEO of Hachette Filipacchi Media U.S., in a statement.

Domeniconi recently worked with Hachette Filipacchi during the development process for MSN’s glamour site Glo.com. Many stories on the MSN site were syndicated from Elle and Elle Decor, while others came from her old alma mater Real Simple.

During her two years with Microsoft Domeniconi remained based in New York City, commuting to Microsoft’s Ave. of the Americas office in midtown while overseeing a sales force numbering more than 1,000.

AllThingsD first reported Domeniconi’s exit from Microsoft yesterday.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...