Microsoft U.S. Sales Chief Domeniconi Lands at Elle

  |  June 4, 2010   |  Comments

Robin Domeniconi returns to magazine publishing after two years in charge of Microsoft’s ad sales efforts.

Robin Domeniconi, Microsoft’s VP of U.S. ad sales for the past two years, is heading back to magazine land.

Domeniconi accepted a new gig as chief brand officer for the Elle Group, which includes the Elle, Elle Decor and Ellegirl brands. In that role she’ll manage content, advertising, and digital platforms for the Hachette Filipacchi-owned titles.

The job will mark a return of sorts for Domeniconi. In her last role before Microsoft, she was media group president at Time Inc., before which was publisher/president at Real Simple.

While at Microsoft, Domeniconi emphasized integrated packages for large advertisers like Discovery Channel’s "The Deadliest Catch." But her personal style and professed lack of interest in technology often seemed an odd fit for the company. That didn’t stop Hachette from lauding her digital savvy.

"Her knowledge of the digital space and her clear ability to grow the business on all platforms will be a great asset to the ELLE Group," said Alain Lemarchand, CEO of Hachette Filipacchi Media U.S., in a statement.

Domeniconi recently worked with Hachette Filipacchi during the development process for MSN’s glamour site Glo.com. Many stories on the MSN site were syndicated from Elle and Elle Decor, while others came from her old alma mater Real Simple.

During her two years with Microsoft Domeniconi remained based in New York City, commuting to Microsoft’s Ave. of the Americas office in midtown while overseeing a sales force numbering more than 1,000.

AllThingsD first reported Domeniconi’s exit from Microsoft yesterday.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...