Facebook Ranked Most Important Site for Social Media Marketing

  |  June 1, 2010   |  Comments

Majority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests.

Facebook is the most important site for marketers’ social media marketing efforts, according to Omniture’s 2010 "Online Analytics Benchmark Survey."

From a sample of 600 marketers, 69 percent claimed to be using social media in their marketing efforts. Of those respondents, 63 percent ranked Facebook as the most important site for that activity, followed by blogs at 40 percent, and "other" sites at 34 percent. Just 28 percent of respondents ranked Twitter as most important.

However, 88 percent of respondents said Facebook was either their first or second most important social media channel, followed by Twitter, with 72 percent of marketers ranking it in the top two. That suggests that overall, marketers are focusing the majority of their social media marketing efforts on those two networks.

Overall the report found that retail marketers were making greater use of social media than those in other categories, with around 80 percent of respondents in the retail sector using social media channels.

Omniture asked marketers to rank the specific sites they find most important to their social media efforts. Here are the results:

omniture.jpg

Image provided by Omniture.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...