Facebook Ranked Most Important Site for Social Media Marketing

  |  June 1, 2010   |  Comments

Majority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests.

Facebook is the most important site for marketers’ social media marketing efforts, according to Omniture’s 2010 "Online Analytics Benchmark Survey."

From a sample of 600 marketers, 69 percent claimed to be using social media in their marketing efforts. Of those respondents, 63 percent ranked Facebook as the most important site for that activity, followed by blogs at 40 percent, and "other" sites at 34 percent. Just 28 percent of respondents ranked Twitter as most important.

However, 88 percent of respondents said Facebook was either their first or second most important social media channel, followed by Twitter, with 72 percent of marketers ranking it in the top two. That suggests that overall, marketers are focusing the majority of their social media marketing efforts on those two networks.

Overall the report found that retail marketers were making greater use of social media than those in other categories, with around 80 percent of respondents in the retail sector using social media channels.

Omniture asked marketers to rank the specific sites they find most important to their social media efforts. Here are the results:

omniture.jpg

Image provided by Omniture.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...