Facebook is the most important site for marketers’ social media marketing efforts, according to Omniture’s 2010 "Online Analytics Benchmark Survey."
From a sample of 600 marketers, 69 percent claimed to be using social media in their marketing efforts. Of those respondents, 63 percent ranked Facebook as the most important site for that activity, followed by blogs at 40 percent, and "other" sites at 34 percent. Just 28 percent of respondents ranked Twitter as most important.
However, 88 percent of respondents said Facebook was either their first or second most important social media channel, followed by Twitter, with 72 percent of marketers ranking it in the top two. That suggests that overall, marketers are focusing the majority of their social media marketing efforts on those two networks.
Overall the report found that retail marketers were making greater use of social media than those in other categories, with around 80 percent of respondents in the retail sector using social media channels.
Omniture asked marketers to rank the specific sites they find most important to their social media efforts. Here are the results:
Image provided by Omniture.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
March 19, 2014