Majority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests.
Facebook is the most important site for marketers’ social media marketing efforts, according to Omniture’s 2010 "Online Analytics Benchmark Survey."
From a sample of 600 marketers, 69 percent claimed to be using social media in their marketing efforts. Of those respondents, 63 percent ranked Facebook as the most important site for that activity, followed by blogs at 40 percent, and "other" sites at 34 percent. Just 28 percent of respondents ranked Twitter as most important.
However, 88 percent of respondents said Facebook was either their first or second most important social media channel, followed by Twitter, with 72 percent of marketers ranking it in the top two. That suggests that overall, marketers are focusing the majority of their social media marketing efforts on those two networks.
Overall the report found that retail marketers were making greater use of social media than those in other categories, with around 80 percent of respondents in the retail sector using social media channels.
Omniture asked marketers to rank the specific sites they find most important to their social media efforts. Here are the results:
Image provided by Omniture.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014