Home  › Email › Email Marketing

Deadly Duo: March 2005

  |  April 13, 2005   |  Comments

Spam volume is up, but the annoyance factor is down.

Spam volume in the month of March declined very slightly to 87 percent of all messages according to Postini. Volume was 88 percent in February. On a year-over-year basis, March spam volume grew 10 percent (March 2005, 87 percent; March 2004, 77 percent). Despite spam’s apparent growth, it isn’t as "bad" this year as it was in 2004, according to a new Pew Internet & American Life Project study.

Multiple sources say spam volume has, generally speaking, been on the rise for at least the past year, inching closer to 100 percent of all email. "In theory, spam can get arbitrarily close to 100 percent of email, but can never quite get there," Andrew Lochart, Postini’s senior director of product marketing, told ClickZ Stats. "In practice, the percentage will grow more slowly because it takes a lot more spam these days to add one percent to the total.

"Yes, the level of spam is still rising, and we think it will be around 92 percent be the end of 2005," he added.

The Pew study sheds a different light on the tide. While there may be more spam out there, it’s bothering end users less, their study found. Whereas Postini’s quantitative research measures the volume of all email sent (before filtering), Pew’s qualitative study is based on users’ awareness, behavior and attitudes toward spam. As Lockhart points out, "More spam is being sent. Less is being received in inboxes."

Forty-seven percent of respondents to the survey reported no change in the volume of spam in their personal email accounts from 2004 to 2005. Twenty-two percent said they were getting less spam, and 28 percent said they were getting more spam in their personal accounts. The majority of business email account users (53 percent) noted no change in the volume of spam received over the last year; 16 percent received less, and only 21 percent said they were getting more.

Effects of Spam Over Time
Click on graphic to view chart
Spam is having less of an effect on users, according to the Pew survey. In 2004, 77 percent of respondents said spam made the online experience unpleasant or annoying. That number fell to 67 percent in 2005. Only 22 percent of users now report spam has caused them to reduce their use of email, down from 29 percent in 2004.

Viruses

Variants of Netsky continued to dominate the top 10 ranks among major anti-virus/security firms in March. The big four virus families, Netsky, MyDoom, Zafi and Sober, saw a new family entrant this month with the mytob worm. Mytob according to Kaspersky Labs, represents a completely new family of worms. It was first detected on March fourth of this year.

Top 10 Ranking Virus/Malware from Postini, Kaspersky Labs, Sophos and Trend Micro, March 2005.

Top 10 Viruses/Malware From Postini, Kaspersky Labs, Sophos, and Trend Micro, March 2005
Rank Postini Kaspersky Labs Sophos Trend Micro
1 netsky Email-Worm.Win32.NetSky.q W32/Zafi-D HTML_NETSKY.P
2 mime Email-Worm.Win32.NetSky.aa W32/Netsky-P WORM_NETSKY.P
3 bankfraud Email-Worm.Win32.NetSky.b W32/Zafi-B JAVA_BYTEVER.A
4 sober Net-Worm.Win32.Mytob.c W32/Sober-K TROJ_SMALL.SN
5 zafi Email-Worm.Win32.Lovgate.w W32/Netsky-D SPYW_GATOR.D
6 bagle Email-Worm.Win32.Zafi.d W32/Netsky-Z JAVA_BYTEVER.B
7 mydoom Email-Worm.Win32.Zafi.b W32/Netsky-B TROJ_DFC.A
8 lovgate Email-Worm.Win32.Mydoom.m W32/MyDoom-O TROJ_DLOADER.DH
9 new malware-e Email-Worm.Win32.NetSky.d W32/Netsky-C SPYW_GATOR.C
10 mytob Email-Worm.Win32.Mydoom.l W32/Netsky-Q PE_PARITE.A
Source: Postini, Kaspersky Labs, Sophos, and Trend Micro, April 2005

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...