Spam up, viruses down as summer begins.
|Click on graphic to view chart|
A report from Lyris claims to explain why less spam is actually delivered into inboxes; filtering is improving. Since its last deliverability report, ISPs (define) came to Lyris for recommendations. "Some of them were not using such sophisticated methods," said Shannon Coulter, senior marketing manager at Lyris. "We made some recommendations and saw a lot of improvement."
The report looked at both European and U.S. ISPs and identified European providers as more effective. This could be a result of more stringent spam laws. "With every single European ISP we monitored, [we found” their deliverability rates were higher," said Coulter. "When you unsubscribe people in an immediate and clean way, your lists are cleaner and stronger."
Lyris also conducted a study on phishing (define), learning most people can’t discern between a legitimate email and a phishing attempt. An overwhelming 72 percent of study participants thought a legitimate email was spam because it rendered improperly. Eleven percent identified text emails from legitimate brands as suspicious, and 10 percent correctly classified phishing messages as most suspect. "More people identified text emails as untrustworthy, which is a turnaround from the past," observed Coulter.
E-mail recipients must learn to identify phishing; the category is on the rise according to Postini. Delivery of phishing emails in June rose 71 percent over May’s volume. Prior to June’s spike, phishing experienced a two-month decline.
Postini also reports a decrease in the number of virus-infected email messages in June. The number of directory harvest attacks (DHA) against corporate networks decreased by 23 percent last month.
|Top Ten Viruses, June 2005|
|Virus Name||Quantity Detected|
|Source: Postini, 2005|
Virus-laden email declined in June. FrontBridge said it rejected or quarantined 36 million messages last month, compared to 319 million in May. The company said there was no coordinated attack such as that of the Sober.S worm.
The virus most prevalent in June was Mytob, according to Kapersky Lab. Win32.Mytob.c accounted for 19 percent of total viral activity, followed by Win32.NetSky.q with 11 percent of the traffic. The Zafi.d jumped from ninth to third place, the second largest increase in June. A new variant of Mytob, the Mytob.be, took fourth place for the month.
Kaperaky noted the Lovegate worm has continued to inch through the Web, saying it’s mostly due to infections in China, where users lack adequate anti-virus protection.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT