Home  › Email › Email Marketing

Most Opt-In E-Mail Sent to Web-Based Accounts

  |  March 7, 2006   |  Comments

Many Internet users sign up for opt-in mailings with a Yahoo!, Hotmail or other Web-based accounts.

A large volume of opt-in commercial email communications are delivered to Web-based email services such as Yahoo and AOL, according to survey results released by Lyris Technologies.

The survey finds 26 percent of American Internet users route opt-in email to Yahoo, 21 percent read marketing communications through Hotmail, and 13 percent use AOL. Work addresses are used to receive marketing messages by only about eight percent of Internet users.

The ability to partition opt-in communications to Web-based accounts is attributed to the "rapid adoption of high-speed Internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, director of sales and marketing at Lyris, in a statement.

Maintaining multiple email accounts is common among American Internet users. Thirty percent have one account while 37 percent maintain two accounts. Nineteen percent keep three accounts, and 13 percent manage four or more accounts.

Lyris polled a group of 126 nationally representative respondents based on age, gender and income. The poll was conducted in January of this year.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Web Writer
      Web Writer (Money Map Press) - BaltimoreDo you have a passion for the markets and investing, and writing? Do you want to spend your days providing...
    • Web Production Specialist
      Web Production Specialist (Money Map Press) - BaltimoreMoney Map Press is looking for a self-starter to perform and oversee the production of daily...
    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...