Ads in Wired Magazine’s iPad App Disappoint [Video”

  |  May 27, 2010   |  Comments

ClickZ’s Kate Kaye and Jack Marshall look at some advertiser content bundled with Wired’s much-hyped iPad application.

Having paid $4.99 for Wired magazine’s much-hyped iPad application, ClickZ’s Kate Kaye and Jack Marshall take a look at some of the advertiser content bundled alongside it, the majority of which makes limited use of the device’s capabilities and offers little in the way of innovation or interactivity.

Advertisers featured include Mercedes, IBM, Tissot, Intel, HBO, Buick, Olympus, Belvedere, Samsung, Heineken, 1&1 Internet.

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ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

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