Home  › Social › Social Media

Facebook Overtakes Orkut for No. 1 in Brazil

  |  January 17, 2012   |  Comments

2011 was a huge growth year for Facebook in the South American nation.

Facebook spent 2011 running roughshod over Orkut and is now the No. 1 social networking site in Brazil, according to new comScore data.

The Palo Alto, CA-based digital giant increased its Brazilian users by 192 percent year over year, comScore says, nearly tripling its raw number from approximately 12.3 million to 36 million. Google-owned Orkut, on the other hand, went from 32.6 million to 34.4 million when comparing comScore data from the last two Decembers.

Facebook opened it first ad sales office in Brazil seven months ago and promises to become an important digital marketing platform there just as it has in the U.S. Digital marketing pundits largely consider Brazil to be a key frontier in their space as the Latin American country's economy has been growing while other international markets have struggled. WPP and Publicis Groupe have invested in Brazilian digital shops during the last two years.

Meanwhile, Twitter also had a positive 2011 in Brazil, increasing users by 40 percent and exceeding 12 million, according to Reston, VA-based comScore. The web site for the U.S. Central Intelligence Agency (CIA) says Brazil's population during July 2011 was more than 203 million.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...