Home  › Social › Social Media

Facebook Overtakes Orkut for No. 1 in Brazil

  |  January 17, 2012   |  Comments

2011 was a huge growth year for Facebook in the South American nation.

Facebook spent 2011 running roughshod over Orkut and is now the No. 1 social networking site in Brazil, according to new comScore data.

The Palo Alto, CA-based digital giant increased its Brazilian users by 192 percent year over year, comScore says, nearly tripling its raw number from approximately 12.3 million to 36 million. Google-owned Orkut, on the other hand, went from 32.6 million to 34.4 million when comparing comScore data from the last two Decembers.

Facebook opened it first ad sales office in Brazil seven months ago and promises to become an important digital marketing platform there just as it has in the U.S. Digital marketing pundits largely consider Brazil to be a key frontier in their space as the Latin American country's economy has been growing while other international markets have struggled. WPP and Publicis Groupe have invested in Brazilian digital shops during the last two years.

Meanwhile, Twitter also had a positive 2011 in Brazil, increasing users by 40 percent and exceeding 12 million, according to Reston, VA-based comScore. The web site for the U.S. Central Intelligence Agency (CIA) says Brazil's population during July 2011 was more than 203 million.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...