Home  › Social › Social Media

Facebook Overtakes Orkut for No. 1 in Brazil

  |  January 17, 2012   |  Comments

2011 was a huge growth year for Facebook in the South American nation.

Facebook spent 2011 running roughshod over Orkut and is now the No. 1 social networking site in Brazil, according to new comScore data.

The Palo Alto, CA-based digital giant increased its Brazilian users by 192 percent year over year, comScore says, nearly tripling its raw number from approximately 12.3 million to 36 million. Google-owned Orkut, on the other hand, went from 32.6 million to 34.4 million when comparing comScore data from the last two Decembers.

Facebook opened it first ad sales office in Brazil seven months ago and promises to become an important digital marketing platform there just as it has in the U.S. Digital marketing pundits largely consider Brazil to be a key frontier in their space as the Latin American country's economy has been growing while other international markets have struggled. WPP and Publicis Groupe have invested in Brazilian digital shops during the last two years.

Meanwhile, Twitter also had a positive 2011 in Brazil, increasing users by 40 percent and exceeding 12 million, according to Reston, VA-based comScore. The web site for the U.S. Central Intelligence Agency (CIA) says Brazil's population during July 2011 was more than 203 million.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...