Home  › Marketing › Strategies

Publicis Bolsters Digital in France With Mediagong

  |  January 18, 2012   |  Comments

Indie acquisition should help Publicis hit its digital revenue target.

Publicis Groupe has bolstered its European digital capabilities. The holding company will add France's Mediagong to its Leo Burnett France unit. The acquisition of the independent agency should assist Publicis in achieving its stated mission to increase its digital revenue to 35 percent by 2014.

Publicis Groupe last year enhanced its digital operation in Europe through the acquisition of London agencies Kitcatt Nohr, Airlock, and Holler. In March 2011, Publicis said about 28 percent of its revenue came from digital services.

Mediagong's strengths lie in branded content development, social media, advergaming, and mobile, according to a press announcement about the acquisition.

The firm's founding partners Guillaume De La Brosse, David Oks and Olivier Zetlers will stay on, serving as deputy managers of Mediagong within Groupe Leo Burnett France; they will report to Jean-Paul Brunier, president of Groupe Leo Burnett France.

Mediagong counts Garnier International, Kellogg's, Sony Music, and cheese snack brand Apéricube among its clients. The companies expect their capabilities to mesh well when it comes to serving banking, beauty, food, and luxury clients. Mediagong was founded in 2002 and has around 50 employees.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...