Constant Contact Purchases CardStar, Moves Into Mobile
Longtime SMB marketing services provider continues to diversify.
Longtime SMB marketing services provider continues to diversify.
Constant Contact has acquired loyalty card and mobile coupons platform CardStar for an undisclosed sum, the Boston-area companies announced today. Four-year-old CardStar claims more than two million users of its shopping-based mobile apps, which are available for iPhone, Android, and BlackBerry users.
The purchase appears to be Contant Contact’s first serious foray into mobile marketing. The 14-year-old firm began as a email marketing services provider for small businesses and organizations, offering free tools and inexpensive subscription services. It’s built up a B2B user base of 450,000, the company says, while expanding its product line to include online surveys, events marketing services, and social media marketing.
Twenty months ago, Constant Contact looked to bolster its social media capabilities with its last noteworthy purchase, acquiring NutshellMail.
Gail Goodman, Constant Contact CEO, suggested that picking up CardStar would help her company service its SMB clients with emerging mobile marketing strategies such as crowdsourcing. Her firm plans to keep the CardStar brand live while bringing aboard its four-person executive team to Constant Contact’s Waltham, MA headquarters.
“For small businesses, it’s all about finding and connecting with their next customer, whether that customer is returning or brand new,” Goodman said in a prepared release. “Today’s consumers don’t just want – but expect – to access information and make decisions on the go, and they want to be rewarded for their support and loyalty.”
Constant Contact has more than 900 employees. Its competitors in the SMB marketing services space include iContact, Vertical Response, MailChimp, AWeber, Campaigner, and StreamSend.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleWhat is the best way to effectively test open-time personalization functions in your email marketing program? Refine your strategy and increase engage...
View articleOne way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personaliz...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleLimited tools are free for emailers with less than 500 addresses. Read More...
View article