Home  › Email › Email Marketing

Constant Contact Purchases CardStar, Moves Into Mobile

  |  January 19, 2012   |  Comments

Longtime SMB marketing services provider continues to diversify.

Constant Contact has acquired loyalty card and mobile coupons platform CardStar for an undisclosed sum, the Boston-area companies announced today. Four-year-old CardStar claims more than two million users of its shopping-based mobile apps, which are available for iPhone, Android, and BlackBerry users.

The purchase appears to be Contant Contact's first serious foray into mobile marketing. The 14-year-old firm began as a email marketing services provider for small businesses and organizations, offering free tools and inexpensive subscription services. It's built up a B2B user base of 450,000, the company says, while expanding its product line to include online surveys, events marketing services, and social media marketing.

Twenty months ago, Constant Contact looked to bolster its social media capabilities with its last noteworthy purchase, acquiring NutshellMail.

Gail Goodman, Constant Contact CEO, suggested that picking up CardStar would help her company service its SMB clients with emerging mobile marketing strategies such as crowdsourcing. Her firm plans to keep the CardStar brand live while bringing aboard its four-person executive team to Constant Contact's Waltham, MA headquarters.

"For small businesses, it's all about finding and connecting with their next customer, whether that customer is returning or brand new," Goodman said in a prepared release. "Today's consumers don't just want - but expect - to access information and make decisions on the go, and they want to be rewarded for their support and loyalty."

Constant Contact has more than 900 employees. Its competitors in the SMB marketing services space include iContact, Vertical Response, MailChimp, AWeber, Campaigner, and StreamSend.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Email newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...