vibrant-image

Vibrant Media Buys In-Image Ad Firm

  |  January 19, 2012   |  Comments

A bid to expand offerings for brand advertisers.

vibrant-imageContextual ad network Vibrant Media has acquired Image Space Media, an in-image ad technology company. The acquisition enhances Vibrant Media’s Vibrant Image, a product that identifies images within web content and embeds small overlays at the bottom of the image.

Vibrant says Vibrant Image is a premium placement that is more contextually engaging than standard display ads, helping combat banner blindness.

Vibrant CEO Cella Irvine joined the company in October 2011. The acquisition is part of her mission to expand the company’s contextual offerings with placements to deliver higher performance for brands and new revenue opportunities for publishers.

“Roughly 30% of our publishers’ content is images and they now play an important role in our strategy to deliver new media placements," she said in a prepared statement.

Vibrant, best known for its in-text advertising formats, works with more than 6,500 publishers and advertisers including Vodafone, Chrysler and Unilever.

Of Vibrant Image, Jason Gole, digital media director of Universal McCann, said, “Vibrant Image ads enable Chrysler to engage users while they're captivated by images, delivering a hyper-relevant and visually rich ad experience. We are very encouraged by the high level of performance we are seeing."

ISM will become a Vibrant Media company, integrating with its existing VXPlatform to expand Vibrant Image through performance and targeting capabilities. VXPlatform audits page content including search data, source code data, demographic data, frequency of words and page positioning.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Lisa Lacy

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...