A bid to expand offerings for brand advertisers.
Contextual ad network Vibrant Media has acquired Image Space Media, an in-image ad technology company. The acquisition enhances Vibrant Media’s Vibrant Image, a product that identifies images within web content and embeds small overlays at the bottom of the image.
Vibrant says Vibrant Image is a premium placement that is more contextually engaging than standard display ads, helping combat banner blindness.
Vibrant CEO Cella Irvine joined the company in October 2011. The acquisition is part of her mission to expand the company’s contextual offerings with placements to deliver higher performance for brands and new revenue opportunities for publishers.
“Roughly 30% of our publishers’ content is images and they now play an important role in our strategy to deliver new media placements," she said in a prepared statement.
Vibrant, best known for its in-text advertising formats, works with more than 6,500 publishers and advertisers including Vodafone, Chrysler and Unilever.
Of Vibrant Image, Jason Gole, digital media director of Universal McCann, said, “Vibrant Image ads enable Chrysler to engage users while they're captivated by images, delivering a hyper-relevant and visually rich ad experience. We are very encouraged by the high level of performance we are seeing."
ISM will become a Vibrant Media company, integrating with its existing VXPlatform to expand Vibrant Image through performance and targeting capabilities. VXPlatform audits page content including search data, source code data, demographic data, frequency of words and page positioning.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.